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Landing
Pages
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sales pages
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campaign pages
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event pages
Website
Audit
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content problem analysis
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structure and UX errors
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specific improvements
UX/content consulting
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structure
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understandability
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improve conversions
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photo content (products, food, interior, lifestyle)
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video content (Reels, B-roll, cocktail making, behind the scenes)
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graphic carousels (tips, tutorials, promos)
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short captions
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narrative captions
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educational captions
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sales CTA texts
Content Creation
Caption
Writing

Content Planning
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monthly plan
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idea generation
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content topic allocation
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publication schedule
Profile
Audit
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bio improvement
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visual identity
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content quality
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statistical interpretation
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recommendations
Hashtag
Research
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thematic hashtag sets
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local hashtags
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niche hashtags
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hashtag strategy by goal (reach, niche, sales)
Reels montage
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quick edit
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subtitles
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effects
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audio sync
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hook text
Photo & video
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products
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services
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premises
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atmosphere
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employees
visual templates
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carousel design
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story templates
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brand style alignment
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color and font selection
Story content
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day-to-day story ideas
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“promo” story designs
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interactive stories (poll, Q&A)
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story highlight design
Instagram strategy
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defining your target audience
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positioning
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tone of voice
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content pillars
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organic growth tactics
Instagram consultations
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what to do specifically for his business
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what's not working + what to fix
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algorithm recommendations
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content plan for 2–4 weeks
Promo
Photoshoots
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indoor / outdoor
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products or people
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Instagram-ready shots
Pinterest boards
Structure
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thematic boards (moodboards, products, services)
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business niche classification
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board descriptions with Pinterest SEO
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visual system (titles, covers, order)
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Pinterest profile
Creation
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profile creation from scratch
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bio, photo, links
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brand voice customization
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SEO keywords in profile description
Pin
Design
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vertical graphic pins
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products / services
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quotes / how-to / step-by-step pins
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Pinterest style templates
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brand color and font integration
Photo
Content
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aesthetic photography for businesses (food, interior, lifestyle, products)
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professionally processed images for pin formats
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ready-to-pin materials
SEO & Keywords
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keyword research by niche
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SEO friendly pin descriptions
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optimization for search
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descriptions that lead to the homepage
Scheduling
Pin posts
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monthly publishing schedule
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thematic campaigns
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seasonal content
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auto-publishing (if needed)
Generating
content ideas
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product ideas
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lifestyle category ideas
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B2B content ideas
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ideas that create long-term traffic
Pinterest Analytics
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views, saves, clicks
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what works / what doesn't
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optimization plan
traffic optimization
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home page pins
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blog promotion pins
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product landing page pins
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trackable links and calls-to-action
Pinterest tutorials
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1:1 business-specific advice
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topic board planning
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hands-on management of the first 30 first pins
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niche strategy (food, interior, beauty, etc.)
Brand
Strategy
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positioning (who are you + why you?)
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value proposition formulation
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content pillars
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communication structure
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authority building plan
Creatin &
Optimizing
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professional profile setup from scratch
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writing headline, summary, bio
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organizing featured section
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optimizing work experience
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adapting brand voice to professional niche
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Creatin &
Optimizing
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professional profile setup from scratch
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writing headline, summary, bio
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organizing featured section
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optimizing work experience
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adapting brand voice to professional niche
Content
Creation
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text post (educational, narrative, analytical)
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infographic post (graphics, diagrams, comparisons)
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carousel post (tutorials, tips, “how to”)
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storytelling post for companies or individuals
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thought leadership content
Content plan development
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specific, structured content calendar
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content idea generation
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industry-specific topics
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tone of voice guidelines
carousel design
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professional, clean B2B style
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“education-first” format
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visual style in line with the company’s brand
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CTA integration in the carousel
Lead Generation
Content
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a post that demonstrates expertise
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a post with solutions to specific problems
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a post with micro-case studies
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a value post with a CTA for a consultation
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a document post (PDF tutorials)
Creating company page
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profile text + description
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visual identity
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basic post to start (3–5)
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adding a featured section
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cover design
Engagement Strategy
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how to comment to grow reach
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target profiles and topics
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daily or weekly routine for a client
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community building basics
audit & optimization plan
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profile structure analysis
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visual audit
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content recommendations
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authority building recommendations
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specific “fix immediately” points
LinkedIn Consulting
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what content to publish
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how to grow without ads
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how to position yourself in a professional niche
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how to communicate with clients through the platform
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how to start from scratch
Ideas & Scenarios
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video ideas that fit a specific niche
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simple script/hook starters
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adapting trends into a corporate style
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Video
Creation
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filming
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editing
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subtitles
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audio/hook selection
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fast, authentic
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content (vibe, process, behind the scenes)
TikTok strategy
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topic categories (content directions)
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what to film, how often, in what style
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positioning so that the client looks professional
Profile Optimization
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bio
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profile photo
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links
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“watch here” CTA
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visual clarity
Profile Optimization
TikTok
Audit
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what works / what doesn't
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specific recommendations, not theory
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structure for the first 10 videos
UGC for businesses
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natural, real, not over-produced
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suitable for small businesses and services
TikTok tutorials
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niche-oriented recommendations
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how to start from scratch
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how to create content not by feeling, but by purpose
Email
Design
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visual templates (brand style)
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CTA buttons, structure, layout
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aesthetic, clean and mobile-friendly designs
Email
Content
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newsletters
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sales/offer emails
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educational emails
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regular customer communications
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Basic automation
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welcome email
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basic sales funnels
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reminders
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seasonal campaigns
Content
Planning
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monthly email plan
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ideas, topics and content structure
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how often to communicate
Platform
Setup
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MailerLite / Mailchimp / Klaviyo etc.
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publishing settings
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segments + groups
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website integration
Email
Audit
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what works / what doesn't
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open and clickthrough rate analysis
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specific fixes
Consultations
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how to start email marketing
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what to write and how often
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how to improve results
Website Structure
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page order
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content logic
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navigation structure
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user journey (UX)
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Website copywriting
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Home / About / Services / Contact
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Product and Service Descriptions
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CTA Texts
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microcopy
Sitemap
Creation
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full sitemap
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clear information architecture
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page hierarchy (where what is)
Wireframe
Creation
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content of each page in blocks
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visual framework (without design)
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UX layout (what should be where)
SEO
Basics
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keywords
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page titles (H1/H2)
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meta descriptions
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SEO-friendly texts
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